A way of digital marketing in which we strategically improve the app's visibility within the app store is called App Store Optimization. The focus of ASO is directed towards making the app visible to a more relevant audience base. What good does more visibility bring, you may ask' but an app is often valued and visible only when the rankings are high, and when the rankings are high, the downloads are higher. Well, isn't the sole purpose of designing an app? Therefore, as essential as SEO is to make your website rank high in google search results, ASO is crucial to get a better rank in app stores.
App Store Optimization is majorly focused on App Store for iOS and Google Play for Android. Apart from ranking high in search results, it also focuses on click-through-rate (CTR). CTR is making people click on your app as soon as it is visible. One can achieve this by modifying your app's name, the app title, icon, app preview, screenshots within the app, and the ratings. App Store Optimization, proven efficient even in ROI, can be the next best decision to boost your app downloads.
The scenario of digital marketing in India is fresh and fast-paced. The trends are quickly changing, and so should be our strategies. SEO used to be a mix of all the efforts; now, every niche is prioritized and used til full potential. In this environment, it is essential to shift the gears and board on the on-going trend quickly.
App store optimization is the recent known area where all India's digital marketers are aiming their strategies. Many agencies provide App store optimization services, but making an appropriate choice is crucial for your brand image and ASO to function as required.
Your app should be easily visible to a potential customer to click on download. To make this possible, your app's ranking should be high enough. This is where app store optimization will come into action. You need to rely on various marketing techniques and develop strategies to make your app visible in the app store search results. This, combined with trustworthy reviews and appealing app details, will make a user click on download. Hence, enhancing visibility translates to more organic downloads when ASO is done right.
We should promptly note that just making an app visible won't yield the necessary results. To get an influx of installs, ASO should be comprehensive. ASO services also include writing enticing descriptions, appropriate titles, and screenshots that make your app stand out from the lot.
This way, you see an increase in the downloads of the app. As most of the apps are set to generate revenue or drive conversions, app store optimization would help achieve it.
When your app has been uploaded to the app store, the biggest challenge is surpassing the competitor apps and getting higher rankings. App store optimization comes into work in this scenario. When properly optimized, you'd see a gradual increase in the rankings and downloads. How to achieve this is what ASO is all about.
You should cleverly place everything you want to say about your app within the title. But long gone are those days when the longer the title, the better it sounds. To attract people, you need to develop a relevant yet crisp title.
While we want your app to be visible to as many users as possible, we should also focus on the target audience. Only when the user finds your app relevant then will click on download. Hence you should do proper research to identify the keywords your potential customer uses. These should be included in the app keywords to make them visible. You get a space of 100 characters in Apple's app store, whereas, in the Play store, you have a comfortable space of 4000 characters to work with.
It is also essential to see that you don't overdo it. Keyword stuffing is one grave mistake that Google will heavily penalize you for. The key is to strike a balance between inserting the keywords and making sense to the person who's reading it and not just for the algorithm's sake.
A shabbily done preview video can shadow a bad light on your app's downloads. Use video power to give a better insight into your app to a prospective customer. Work on the UI of the app as you can only use in-app visuals in this preview video. This ASO technique will yield you right as you provide an essential insight.
Choosing the right category will help you find your audience and increase your app ranking. If you place it in the wrong category, it is rejected and could damage your rankings for a long time.
Reviews are a big thing when it comes to a user's decision to download an app. This is why you must encourage positive reviews. They must be increased in quantity as well as quality. Also, reacting to reviews, whether positive or negative, will make you more transparent and trustworthy from a user's perspective.
Using an appropriate tool, you will get to know the metrics better. These metrics will help you design a better strategy for your app. It will also help you compare with the competition and boost your ranking accordingly.
Optimizing a mobile app is not just about increasing visibility or attaining high rankings; the end goal should be generating revenue. Organic downloads are one way of getting it, and the other way could be through advertisements. Many users get annoyed by it but properly placed and rewarded appropriately; this can be molded into bettering the ROI.
App store optimization is comparatively a cost-effective affair. When done right with professionals' help, ASO could help the business generate good revenue in short periods.
As lucrative as app optimization services sound, the field is filled with wrong advice and shortcuts that fail eventually. To make a better judgment and propose a strategy that works, you need the right expertise. You can only achieve this by hiring a professional in the field. ASO is a relatively recent advancement, so catching the right trend is often very difficult. ASO needs a lot of re-evaluating and constant upgrading. To manage this in-house could be rather time-consuming and stressful. Hence, an agency comes in handy as you can cut down on time spent on ASO, don't need to hire a new team, and concentrate solely on developing your app.
We ensure your visibility is increased among your relevant audience base. Our experts research extensively in this field to achieve this.
We work on increasing your brand image and getting potential leads, which means more sales.
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When you optimize your app, your app's visibility increases, which leads to an increase in organic downloads.
When your app has good ratings and more positive reviews, Google play store or the iOS App Store will rate your app higher than the rest. This means we will place your app on the top of the search results page. This is how you improve your app store ranking.
You can track the performance of your app by using an analytical tool like Flurry Analytics, Google mobile analytics, apple app analytics, Appsee, Countly, Localytics, etc.,
Though ASO and SEO are both optimizing techniques, the difference is getting optimized. SEO is concentrated on optimizing the website, whereas ASO is concerned with mobile apps and app stores.
Whereas ratings and reviews affect the rankings of a mobile app, the keywords in them will have little difference. But keywords are all that matters when it comes to title and app descriptions.
The primary goal of ASO is to generate more traffic to your app, contributing to more downloads. More number traffic means more visibility. Hence, this is the cycle ASO is supposed to achieve.
Proper keyword research, appropriate title, description, screenshots, preview video, reviews that drive engagement, and ratings of the app will contribute to play store rankings better.
App tweak, app follow, App Radar, Sensor Tower, Storemaven, ASODesk, Checkaso, Searchman, Gummicube, are some of the tools used for ASO.
When the app description is relevant and has appropriate keywords, it will attract the audience when they search using a term in your description. When you optimize your app description to fit the right kind of audience for your app, it will generate more downloads.